BEFORE STAGE 01
Start with the work someone needs to finish
An app idea becomes useful when you can describe who needs it, what they are trying to do, and where that work breaks down today.
A person
Who needs to finish the work?
A difficulty
What happens today?
A useful outcome
What should become possible?
WHERE TO BEGIN
- 01
Watch a recent task from beginning to end. Ask what the person did, where they waited, and what they had to repeat.
- 02
Describe one complete useful outcome before listing screens or features.
- 03
Collect constraints, existing tools, and unanswered questions. Compare improving the current process, using an existing product, and building software.
WHAT YOU LEAVE WITH
A clear problem, intended users, a first outcome, and questions to investigate.
BEFORE MOVING FORWARD
You can explain the work in ordinary language and identify people who can confirm or correct your understanding.
At the studios, a customer needs a confirmed visit and staff need one trustworthy schedule. A colorful calendar alone cannot provide either result.